Hey friend! Are you feeling like your inquiries or bookings arent rolling in like you’d hope or expect? honestly, we’ve all been there. (and to be totally honest, that feeling creeps in often, even when you’re doing everything right!) because this job can feel like a roller coaster with how booking fluctuations! but when things are slower you can put the work in behind the scenes to get those bookings back in high gear! With a little bit of effort and creativity, you can attract your dream clients and keep your calendar booked. Here are some tips and tricks to help you book your next photography client!
show off your personality
One of the best ways to attract potential clients is by showing off your personality! The thing is, there are always more photographers, more who know how to take better photos, charge less, or do more. So being yourself in your business is the best way to stand out and book clients who are attracted to WHO you are! Don’t be afraid to be funny, goofy, loud, or share your voice on your socials and website. Your inquiry form? Make the questions things you’d enjoy answering, give your potential clients a personal look into who you are from the moment they find you online! Let your clients get to know you beyond your photography skills. Share a funny behind-the-scenes moment, or a personal story about why you love what you do. This will help you stand out from the sea of other wedding photographers and make you more memorable.
For instance, you could create an Instagram Reel of yourself dancing behind the camera while taking photos. Or, you could share a blog post about your favorite wedding moment you’ve ever captured and why it was so special to you. The key is to be authentic and let your personality shine through.
showcase your work
Of course, your photography skills are the main selling point. Make sure you showcase your best work on your website and social media channels. Highlight your unique style and the moments you capture that make you different from other photographers. Consider creating a blog post or video that showcases a recent wedding you photographed. This will help potential clients get a sense of what it’s like to work with you and the quality of your work.
Additionally, you could create a portfolio book to bring with you to client meetings. This could include printed photos from different weddings you’ve photographed, along with testimonials from happy clients. Showcasing your work in a physical, tangible way can make a big impact and help potential clients visualize what it would be like to work with you.
A great way to help potential clients (especially inquires you’re already talking with!) is to share full wedding galleries either on social media, or in your client emails! Many clients don’t ask, but it could really help you stand out to share a gallery of an entire day so they know what to expect!
collaborate with vendors
Networking with other wedding vendors can be a great way to get new clients. Reach out to wedding planners, florists, and venues and offer to collaborate on a styled shoot. This will give you the opportunity to showcase your work in a beautiful setting and build relationships with other vendors who can refer you to their clients. Plus, it’s a fun way to get creative and try out new ideas!
When collaborating with vendors, be sure to bring your A-game. Make sure you’re communicating effectively and delivering on your promises. The more vendors you collaborate with, the more opportunities you’ll have to get your name out there and attract new clients.
there you have it!
Three tips to help you book your next photography client as a wedding photographer. Show off your personality, showcase your work in new ways, and collaborate with other vendors. With a little bit of effort, creativity, and dedication, you’ll be booking your dream clients in no time. Remember to always stay true to yourself and have fun with it. Happy shooting!
bonus tip: keep learning and growing
As a photographer, it’s essential to keep learning and growing. Attend workshops and conferences, read photography books and blogs, and practice your craft every day. The more you invest in yourself and your skills, the more valuable you’ll become to your clients. Plus, you’ll have more fun and feel more fulfilled in your work. Don’t be afraid to try new things, take risks, and push yourself out of your comfort zone. You never know where it might take you!
looking for some extra info?
you’ve dabbled in photography for awhile, and you’ve decided you’re ready to start turning your hobby into a REAL business… (it’s time to make it official, girl!)
but you’re probably asking… ”where do i start?”
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